Yesca Cannabis Dispensary
- Art Direction
- Brand Identity
- Brand Messaging
- Photography
In a world where history and mysticism intertwine, Yesca emerges as a visionary brand, poised for the dawn of legalized cannabis in Texas. Rooted in the rich tapestry of Texas' past, where cannabis made its way from the vibrant cultures of China to Mexico and into Texas, Yesca is more than a dispensary—it's a celebration of the mystical power of the plant and the artisanal traditions it inspired. Every element of Yesca’s identity, from the mural that chronicles the plant’s storied journey to the incense packaging steeped in folklore, is crafted to evoke a sense of wonder and anticipation. This is a brand that doesn’t just sell a product; it offers a gateway to a forgotten magic, one that is ready to flourish once more.