Smooth Technology
- Art Direction
- Brand Identity
- Brand Positioning
- Web Design
Smooth Technology engaged us to develop an industry-leading perception in the technology innovation and experience design space. With a portfolio for companies and celebrities including: Dominos, Museum of Modern Art, Meta, Google, Lady Gaga, Janelle Monae, Taylor Swift, Billy Porter and more, Smooth needed to evolve their look and content to reflect their A-list offering through their web experience and brand update.
We positioned the brand as ultimate problem solvers through a tactile infectious look that celebrates their curiosity and creativity. Our digital approach was to provide the user the opportunity to control their scroll- in essence inviting the user to touch and engage at every step of the way.
