La Promptitude
- Art Direction
- Brand Messaging
- Marketing Collateral
- Packaging Design
Every year the The Property & Liability Resource Bureau (PLRB) hosts a Claims Conference and Insurance Services Expo. This year the conference was held in Boston, Massachusetts and Alacrity Solutions wanted to engage its attendees with an exclusive event concept to entertain their guests, and to celebrate the team's work.
Alacrity's party headquarters for the conference were held at a Parisian street concept restaurant called Rochambau. Alcorn Agency engaged us to develop a creative campaign to translate the DNA of 'Rochambeau' into a compelling narrative. The aesthetic was inspired by all things french, and centered around "La Promptitude," French for Alacrity (the company's name) or Promptness and included custom challenge coins, a special drink menu, conference signage, illustrations and signage.
Restaurant photography by Rochambeau and Blue Flag Partners Alacrity branding by Ben Bologna
